Book rental service turns calendar dates into ready-to-post content

The problem

Every holiday and launch needs its own post, image, video and caption, all made by hand.

• Every holiday, season or launch date needed its own post.
• Each post meant writing, an image, a video and a caption by hand.
• The book catalogue sat apart from the content work.

What we built

1. Triggered by dates. A holiday, season or launch date starts the engine.
2. One event, four pieces. One post, one image, one video and one caption.
3. A review board. The team approves before anything goes out.
4. Publishing on approval. Posts go to their social accounts once approved.
5. The catalogue as context. Read-only, so nothing in it changes.